A. Persuasion
aims at convincing the reader/listener/viewer more through emotional appeal
than through valid reasons of a product, concept, practice or idea. There are
several different media through which persuasion is done – verbally or in
writing.
Examples:
i.
Letters to the editor
ii.
Speeches, debates etc.
iii.
Advertisements
B.
Speech writing is an art
of conveying a message to your audience. Either through oral communication or
through other means, such as PowerPoint slides, speech writing has the same
function as normal writing. The reasons for writing are to inform, to explain
or to persuade. In a speech, typically the main purpose is to persuade the
listener/reader to take up and support your views. What can differentiate a
speech from a normal essay is that your audience can be from all sorts of
backgrounds.
Main
Techniques used in Persuasion (Writing of Essays, Speeches and Ads)
a) A
Specific Font and Font Size
b) Use
of Figures (Statistics)
c) Use
of celebrities or relatable characters
d) Pictures
e) Wit
and Humour
f) Bribery
g) Testimonials
h) Appeal
to Emotion
i)
Appeal to Logic
j)
Use of Repetition
k) Use
of Rhetorical Questions
l)
Authoritative Evidence
m) Statistical
Proof or Research
https://youtu.be/D9BVEnEsn6Y
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